TYPES OF EDUCATION SESSIONS

OPEN TO ALL

Breakout Sessions - each time slot will have 8+ sessions that tackle the strategy, best practices and hands-on skills crucial for meeting professionals. Choose from more than 70 sessions on revenue streams, professional development, legal issues, international meetings, attendance building and more.

General Sessions - Hear from Malcolm Gladwell, bestselling author of The Tipping Point, Blink, and Outliers:The Story of Success; Ambassador Nancy Goodman Brinker, founder of Susan G. Komen for the Cure and Presidential Medal of Honor recipient; and new world of business guru Kjell Nordstrom and more!

The Masters Series: Today's Acknowledged Thought Leaders - high-level, thought provoking perspectives on important business and meetings industry challenges led by world-renowned leaders.

Plenary - explore the latest macro trends affecting the meetings industry. Includes a panel discussion on the state of the travel industry.

PCMA Experientials - High level, hands-on learning at some of Dallas' most interesting venues. Many of these are included with your registration fee.

PCMA Book Clubs - Meet with your colleagues and discuss Setting the Table: The Transforming Power of Hospitality in Business by Danny Meyer and Moral Courage by Rushworth M. Kidder.

CMP^®, CEM^™, and other Pre-Conference Workshops - take the CMP^®CRAM Course, CMP^® Examination and participate in Faculty, Student and chapter events and more beginning Saturday.

INVITATION ONLY

Executive Edge - PCMA has developed an all new, hands-on program led by Professor Deepak Malhotra of Harvard Business School and specifically geared towards leaders of the meetings and convention industry. Discover how to refine your negotiation skills, audit "gut instinct" reactions, and apply more effective strategies when the stakes are high and success is critical. View information on Saturday's session or Sunday's session.

View the sessions by track:

• Business Acumen
• Business Development
• Event Management
• Facilities & Services
• Leadership
• Legal Issues
• Marketing
• Professional Development
• Program Planning
• Strategic Planning/Thinking
• Technology